The role holder will be responsible for the following:
* Provide regular market research plans, actions, trends and competitors activities as well as creating
market reports and updating them regularly to provide insights on the market status and assist in
the decision-making process.
* Gathering and analyzing data as well as creating reports and dashboards to present information
and KPIs to optimize CVM activities and accelerate customers’ value.
*Developing, implementing and managing cross-selling and up-selling campaigns using all available
channels to increase revenues and offer extra value.
*Managing retention programs and campaigns that guarantee long term commitment and increase
*Identify opportunities to develop forecasts, statistical models, segmentation schemes, and data driven
analyses to drive marketing around customer acquisition, retention and value-extraction.
*Performing data mining processes to explore data, identify patterns and establish relationships
related to areas including forecasting potential subscribers and churn rate, customer
segmentation, subscribers’ behavior profiling...etc.